Every bit different

Typecast in partnership with Visit Victoria proudly presents 'The Deadly Blak Bling Bit.' Concept and filming by Typecast. Director of Photography for the shoot was Tyson Perkins. Filmed in Narrm, Fitzroy at Haus of Dizzy.

Visit Victoria has launched a new global tourism campaign, Every bit different. The campaign launched and aired for the first time during the Australian Open 2024 broadcast – one of the biggest sporting events in the world. The campaign aims to increase visitation and expenditure in Victoria, showcasing the State as a place of incredible diversity, passion and creativity. The campaign is being rolled out across television, broadcast and event partnerships, print, out-of-home, social media, public relations and culturally and linguistically diverse marketing.